Van’s Shoes finds new location

Owner Jim van Lanen said the move comes as an adjustment to the market, especially in that “more people and buying goods online.”

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El Pájaro celebrating 40 years of helping businesses

El Pájaro CDC this year is celebrating 40 years of transforming people’s lives through entrepreneurship by taking the confusion, guesswork and complexity out of starting small businesses. By offering technical, legal, financial and managerial assistance, El Pájaro CDC has helped launch and nurture small businesses while bolstering economic development within the community.

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Santa Cruz Cider Co. has first soft opening

Hangar Way in Watsonville was already booming with activity by noon this Fourth of July, as Santa Cruz Cider Company held the first soft opening of its new tasting room.

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East Lake Village hosts annual car show benefit

The sound of engines roared across East Lake Village’s parking lot Sunday morning as classic cars and trucks arrived in droves.

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Pack and ship business serves East Lake Village

With all the new activity, a dependable packing and shipping center being included in the lineup seemed obvious to Central Coast Pack and Ship owner Lillian Liberatore-Ryan, who opened the business late last year.

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New businesses begin to fill Rancho Del Mar center

Peet’s Coffee opened in the popular center Monday morning to a throng of customers anxious to test out the new grounds. The chain business will offer a full menu of coffee and teas, a host of cold beverages, pastries and other eats at 50 Rancho Del Mar.

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Fruition Brewing ready for official opening

The co-owners of newly-established Fruition Brewing have used Sundays in June as test runs for their official opening day, scheduled for Saturday from 1-8 p.m.

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An elegant ending

After 41 years of providing a giant selection of wedding and quinceañera dresses and tuxedo rentals on the Central Coast, owner Sonja Escalante said she feels she simply can’t provide the level of high quality service and products she has prided herself on.

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All about apples

On June 4 the Watsonville City Planning Department unanimously approved a plan to allow Santa Cruz Cider Co. to move their production facilities from Santa Cruz to Watsonville, and to open a new tasting room on Hanger Way.

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Aptos Village on the move

Cat & Cloud Coffee threw its doors open early Tuesday in a soft opening to invite the public to their airy indoor, outdoor walk-up counter café.

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*JOB OPPORTUNITY* Lead Kitchen Staff Needed in Watsonville restaurant!

If you have restaurant industry experience & a passion for delicious locally grown food, apply with Ella's at the A irport today! Call Lupita at 831-761-2200 or email your resume to [email protected]

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