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Nordic Naturals an industry leader

Modified: Monday, Jan 14th, 2013

Nordic Naturals opened its headquarters at 111 Jennings Drive in Watsonville in 2011. (Photos by Tarmo Hannula/Register-Pajaronian).

WATSONVILLE — Since it was founded in 1995, Watsonville-based Nordic Naturals has gained international renown for its fish oil supplements, which are now distributed to more than 20 countries on six continents.

The company offers more than 150 products for both human customers of all ages and their pets, which can be found in many natural health food stores and in select drug stores. More than 18,000 medical doctors and health professionals carry the products.

CEO and Founder Joar Opheim said he grew up taking fish oil, which he said is part of daily life in his native Norway.

“As an adult, I used it to manage the effects of old gymnastic injuries,” he said.

Opheim moved to California in the mid-1980s to pursue his master’s degree in business administration, but said he found it impossible to purchase high-quality fish oil products here.

“On trips home to Norway, I would literally fill my suitcase with bottles of it to bring back with me,” he said. “Although I started a career in Silicon Valley, ultimately, my search for quality omega-3 fish oil led me to found Nordic Naturals."

For the complete article see the 01-15-2013 issue.

Click here to purchase an electronic version of the 01-15-2013 paper.

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