WATSONVILLE — Watsonville is posed to get a new community orchard thanks to a successful Kickstarter campaign that helped raise more than $9,000 for the project spearheaded by Mesa Verde Gardens, a nonprofit that operates community gardens in local preschools and neighborhoods.
With 100 backers pledging a total of $9,308 — more than the $8,700 goal — work on the one half-acre pear and apple orchard, which will be located next to an existing community garden at the Lutheran Community Church on Alta Vista Drive can commence.
A majority of the backers pledged between $25 and $100, demonstrating that a little goes a long way.
With each level of giving, backers were promised something in return. In an interview at the start of the online pledge drive, Mesa Verde Gardens founder Ana Rasmussen said since they were a nonprofit, they wanted to give away meaningful items.
Depending on their level of investment, backers may receive an invitation to the orchard’s first tree planting party or be named a LEAF supporter on the organization’s CommuniTree of Support.
The Kickstarter funding platform has taken off since it was launched in 2009. Initially the place to fund technology related products, now an assortment of projects from regional theater productions to children’s books can be found.
The most successful Kickstarter projects have been in film and video.
More than 34,000 projects have been successfully funded on Kickstarter, representing $378 million.
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