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Thriving ALBA Organics to unveil new branding campaign

Posted: Wednesday, Feb 20th, 2013


Tony Serrano, general manager of Alba Organics, shows a heirloom cauliflower his company carries Friday in Watsonville. (Photos by Tarmo Hannula/Register-Pajaronian)


WATSONVILLE — ALBA Organics General Manager Tony Serrano has a lot to smile about.

The distributor of locally grown, certified organic fruits and vegetables, located in the old Wildwood tofu plant on Riverside Drive, is just about to launch a new branding campaign — complete with a new label design — and business is booming.

“We have made tremendous progress since we started in 2002,” Serrano said.

Turning over just $50,000 in sales that first year, they closed the last fiscal year with more than $4.5 million in sales.

For the complete article see the 02-21-2013 issue.

Click here to purchase an electronic version of the 02-21-2013 paper.


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