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Longtime car salesman, community volunteer Bob Culbertson dies

Modified: Monday, Dec 3rd, 2012


Bob Culbertson stands in the lot of his Marty Franich Dodge Lincoln Mercury dealership on Auto Center Drive. (Register-Pajaronian file photo).


WATSONVILLE — Bob Culbertson, who spent more than six decades working at the Marty Franich automobile dealership in Watsonville, earned a commendation for selling more than a million vehicles in a year and was known for his volunteer service with numerous boards and organizations, died Friday at his home in Soquel after a brief illness. He was 90.

Culbertson came to Watsonville in 1950 to manage the Montgomery Wards department store, which was located where Chase Bank stands today.

When the company announced its intentions to transfer him to a store in Petaluma in 1951, he asked his friend Marty Franich for a job at the dealership next door. That was the beginning of a lifelong career.

He became a partner in 1960, and came to love the job so much that he became a fixture at the dealership, said Rocky Franich, who now owns the dealership.

“He never really retired,” he said. “He loved being involved with the customers and all the goings-on in the business. This was his life. He loved his customers and he loved the business.”



For the complete article see the 12-04-2012 issue.

Click here to purchase an electronic version of the 12-04-2012 paper.


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